The Fischer Group Builds on Solid Results for 2008
with Plans for Successful 2009
3/26/2009
The Fischer Group, which includes Fischer Homes and Maple Street Homes, had
2008 results that included selling and closing over 600 homes in Greater
Cincinnati and expanding its reach by acquiring more than 1,600 home sites in
Cincinnati, Dayton and Columbus. With many homebuilders experiencing a decrease
in market share in 2008, Fischer was able to improve its market share, closing
one out of every four homes in the fourth quarter of 2008. In 2009, Fischer is
planning to sell even more homes and expects to continue to improve market
share.
In 2008, Fischer expanded its reach in Greater Cincinnati, and
entered Columbus for the first time. In 2009, Fischer will continue to
demonstrate its confidence and commitment to expansion. Although plans are not
finalized, Fischer would like to add sites in its established communities and
continue to add options for homebuyers.
Last month, Fischer announced its “Get Moving America” program which gives new
homeowners the opportunity to get mortgage payment protection if they lose
their job. They’ve received a positive response to the program and expect it
will contribute to positive results in 2009.
“For nearly every budget
we have what you want, where you want it. We offer condos from $100,000 to
executive homes over $600,000. And with interest rates at an all-time low,
affordability has never been better,” said Brian Fannin, Fischer Homes’
Director of Marketing.
New marketing efforts to support Fischer’s
efforts are now underway. Fischer’s marketing staff have created Facebook pages
for both Fischer Homes (
Fischer Homes Facebook Page)
and Maple Street Homes (
Maple Street Homes Facebook Page). They’ve increased
online exposure with more website advertising and are planning a website
redesign in the spring. Fischer has also established a Twitter account (
Follow Fischer On
Twitter) to better engage with current and future homeowners, realtors and
other contacts.
About Fischer HomesFischer Homes, a
member of The Fischer Group, has been building homes throughout Ohio, Northern
Kentucky, and Indiana since 1980. The Fischer Group companies maintain customer
satisfaction ratings of 98%, have more than 60 new home neighborhoods
throughout Ohio, Kentucky, and Indiana, and offer home choices for people in
all stages of life. Fischer Homes range in price from the $130s to the
$700s.
Company Contact:
Brian Fannin
Fischer Homes
Director of Marketing
(859) 344-5946
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